I’m Enina.

Hey there!

A woman with dark brown hair and a light dress standing in a lush green forest.

I’m a content marketer, writer, and creator.

I strategize and create content at the intersection of human connection and AI innovation.

Get to know me

Who am I?

I’m a Vancouver-based content marketer, writer, and creator. I live at the intersection of creativity and AI systems. I thrive in entrepreneurship, business, SaaS, AI, design, tech trends, and environmental topics.

My bag of tricks

Person lying on grass in a field, wearing gray gloves and white pants, with cows and a mountain in the background.

Content Strategy

    • Create a content strategy based on your unique business and marketing goals

    • Create ideal customer profiles based on internal and external audience insights

    • Devise content creation systems that are efficient, fast, and well-integrated with product and customer service teams

    • Manage designers, video editors, freelancers, and cross-functional teams to help keep goals and visions integrated  

    • Boost your traffic/pageviews through editorial SEO and interlinking

    • Create a system to update and repurpose old, stale content into traffic-generating pieces  

    • Create a YouTube video strategy based on goals, budget, and resources available

    • Dive into data and create thought leadership pieces for both SEO purposes and to fuel authority building on owned, earned, and paid channels

    • Update pre- and post-purchase email flows and create a monthly newsletter 

    • Conduct content audits, gap analyses, SEO research, and competitor research

  • I’ve worked in content marketing for over 6 years. I’ve managed execution and crafted strategy that aligns with business and marketing goals.

    From 2019 to 2021, I worked at Spocket, a dropshipping platform, and initiated their content strategy to rank for top keywords. I also created a video course and weekly newsletter.

    From 2021 to 2025, I worked at Looka, a branding platform. I created strategies for publishing new and refreshing old content, video production, brand voice refresh, and boosting conversion and retention.

Person lying on the ground wearing an orange jacket, holding a yellow ring-shaped snack in their hand, with a dirt and gravel surface underneath.

Brand Strategy

    • Help create a unique and standout brand voice for your brand

    • Clarify brand positioning on the product, and where it sits (or stands out) within its industry

    • Build out a visual identity that stands out and embodies the brand

    • Uphold brand voice, personality, strategy, and visual identity

    • Stay in touch with branding and design trends, along with customer sentiments

  • I’m involved in the creation and execution of brand voice and brand positioning.

    As a content marketer, I’m the gatekeeper of brand voice. I uphold it through applying powerful conversion copy where it matters and at critical customer touchpoints. I’ve added brand voice to high-visibility areas like blog titles, headings, social posts, graphic titles, and landing pages.

Close-up of a picnic scene showing a person's legs and feet on a striped blanket with cheese, bread, grapes, a glass of red wine, and other snacks.

Content Creation

    • I know how to use AI to fast-track content operations, but maintain creative and human integrity by staying aligned to brand and audience needs  

    • I’m comfortable in front of the camera

    • I know how to use the Adobe Creative Suite, and I can direct designers visually 

    • I’m a fantastic writer, editor, and researcher

    • I know how to work with a graphic designer, writer, social media manager, and cross-functionally with product and customer service teams

    • I’m well-versed in using Asana, Notion, SEMrush, Ahrefs, Similarweb, Surfer, Google Analytics, and Google Console

    • I understand and know how to use AI tools like ChatGPT, Claude, and Gemini. Im always staying on top of use cases, new releases, and pitfalls to avoid

    • I can, with the help of a designer, create gated content pieces that help customers and grow email lists

  • I’ve been working on editorial and video content for 5 years. For editorial, I’ve created blog posts, gated content, newsletters, email flows, website copy, and social media posts.

    I’ve worked with a designer and created numerous visual assets and infographics.

    For video creation, I’ve executed video ideas from concept to final publishing. I’ve created short-form, long-form, and courses.

  • I can work on ad hoc projects or on a freelance basis for editorial and video content. My pricing varies based on what’s needed from me and the time needed to create the content. Reach out, and we can chat about it!

Some highlights

In 2023, I increased page views by 220% by updating old content and introducing trend blogs and new blog topics.

In 2024, I increased pageviews by 73% (lower due to the AI rollout in search) through content updates and introducing new topics in graphic design and thought leadership.

In 2025, we maintained +1 million pageviews in Q1 and Q2, as a team of two + freelancers.

I worked on creating a new brand voice for Looka, conducting internal and external audience insights. We also worked on brand positioning.

I conceptualized, scripted, planned, and shot videos! (more on my Video page). I worked with an editor, designer, and occasional videographer.

In 2024 and 2025, I maintained +1 million monthly organic impressions on our Pinterest page through consistent posting and content distribution.

Let's talk!

Let's create together

Let's create together

Reach out